Introduction To Anthony Yuen (PDF)




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INTRODUCTION TO

ANTHONY YUEN

ABOUT ME

5+ years in Media agency
(Offline + Digital)

2+ years in Digital agency

~ukanthonyyuen@gmail.com~

PREVIOUS DUTIES


1. Manage of 3 teams
2. Social Media Management
3. Digital Marketing Campaign Development
4. Digital Planning
5. Business Development
6. Project Management
- Photo/ Video Shooting
- We b s i t e D e v e l o p m e n t
- Digital Campaign

~ukanthonyyuen@gmail.com~

WHAT’S BEEN DONE IN STC?

R e t a i n e r : E x p a n d f ro m 4 t o 1 1 a c c o u n t s
New Logo: 10+
E x p a n d f ro m 1 0 t o 2 0 s t a f f s

YOY: +300%

~ukanthonyyuen@gmail.com~

W E A L T H OF E X P E R T I S E AND
EXPERIENCE IN T H E HIGH END BRANDS
PROJECT BASED

SOCIAL MEDIA

~ukanthonyyuen@gmail.com~

SHOWCASE

CREATIVITY
SHOWCAS E

CAMPAIGN DEVELOPMENT - SKII

OVERALL CAMPAIGN JOURNEY
Brand & Pitera
Awareness

Global Asset:
SK-II x
National
Geographic

Localization

Local
Campaign:
HK Extreme
Challenge

UGC Content for
Pitera

Social engagement

~ukanthonyyuen@gmail.com~

CAMPAIGN DEVELOPMENT - SKII
Objective :
To raise the awareness and popularity of the SKII main
product – Facial Treatment Essence through the engagement
game. Making good use of attractive gifts as incentive to
draw people’s participation and attention on the product.

PROJECT
Game development
Creative idea

RESULT
Period : 1.5 Month

Game Creation

Photo submission : 3,630

Copy Writing
Website Design

Views of hero video 82K

Mobile Site Design

Page views : 17,057

Programming

~ukanthonyyuen@gmail.com~






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