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INTRODUCTION TO
ANTHONY YUEN
ABOUT ME
5+ years in Media agency
(Offline + Digital)
2+ years in Digital agency
~ukanthonyyuen@gmail.com~
PREVIOUS DUTIES
1. Manage of 3 teams
2. Social Media Management
3. Digital Marketing Campaign Development
4. Digital Planning
5. Business Development
6. Project Management
- Photo/ Video Shooting
- We b s i t e D e v e l o p m e n t
- Digital Campaign
~ukanthonyyuen@gmail.com~
WHAT’S BEEN DONE IN STC?
R e t a i n e r : E x p a n d f ro m 4 t o 1 1 a c c o u n t s
New Logo: 10+
E x p a n d f ro m 1 0 t o 2 0 s t a f f s
YOY: +300%
~ukanthonyyuen@gmail.com~
W E A L T H OF E X P E R T I S E AND
EXPERIENCE IN T H E HIGH END BRANDS
PROJECT BASED
SOCIAL MEDIA
~ukanthonyyuen@gmail.com~
SHOWCASE
CREATIVITY
SHOWCAS E
CAMPAIGN DEVELOPMENT - SKII
OVERALL CAMPAIGN JOURNEY
Brand & Pitera
Awareness
Global Asset:
SK-II x
National
Geographic
Localization
Local
Campaign:
HK Extreme
Challenge
UGC Content for
Pitera
Social engagement
~ukanthonyyuen@gmail.com~
CAMPAIGN DEVELOPMENT - SKII
Objective :
To raise the awareness and popularity of the SKII main
product – Facial Treatment Essence through the engagement
game. Making good use of attractive gifts as incentive to
draw people’s participation and attention on the product.
PROJECT
Game development
Creative idea
RESULT
Period : 1.5 Month
Game Creation
Photo submission : 3,630
Copy Writing
Website Design
Views of hero video 82K
Mobile Site Design
Page views : 17,057
Programming
~ukanthonyyuen@gmail.com~
Introduction To Anthony Yuen.pdf (PDF, 2.51 MB)
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